Challenges in Design For Beneficiary Feedback

In Profiles & Interviews by Marny SumrallLeave a Comment

“Listening to the customer” is often taken as a businesses assumption. But, solid program design is what brings that assumption into a method for gaining actionable data. Before providing a few practical guidelines on design, however, Marny Sumrall, Executive Director of YouthTruth, starts with a less talked-about question: Are you emotionally prepared as an organization to hear from the people you serve?  …